PRLab

TEDxCambridge

The award-winning PRLab is the longest-running student-led PR agency in the country. As PRLab celebrates its 45th year of student-led innovation, it continues its track record of sustaining mutually beneficial relationships between clients and students.

PRLab leverages the PESO model of paid, earned, shared, and owned media to deliver measurable results for clients nationwide. PRLab uses practices within persuasion theory to develop the best plans possible for clients to achieve their desired goals - with quantifiable outcomes. We leverage media on behalf of our clients to proactively manage an organization’s reputation and communicate the essence of a brand through compelling storytelling. From brand awareness to donations to market share, the practice of public relations produces tangible results that affect the bottom lines of entities across sectors.

TEDxCambridge believes in the power of great ideas - with a strong volunteer team who believe ideas have the power to change the world. They present exceptional speakers who contribute to our shared future, positively influencing lives and helping transform our global community.

Creating Brand Awareness, Driving social engagement, Accelerating consumer engagement, and Growing professional partnerships.

The What…

The Business Networker Type:

Client Requests:

  • Re-establish Business partners since COVID

  • Strengthen public image after event cancelation

The How…

  • Identify primary target audiences.

  • Research ways they involve themselves in the community and advertise those points and values to enforce reputation management.

  • Create brand partnership packages to promote to like-minded businesses.

Target Audiences

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Target Audiences 〰️

Wants to attend events to meet other business leaders and professionals investing in their respective industries. These people are business-oriented; they wouldn’t necessarily have a master’s or Ph.D. but are interested in the networking/exposure they could get from TEDxCambridge.

These people include Investors, Potential Business partners for TEDxCambridge. 


The Interested Academic:

People involved in the pursuits of higher education/research. College students, but also 20-40-year-old people involved in academia through research or teaching.

They are engaged with universities, mainly through Masters and Ph.D. (BA’s as well but more secondary). This audience doesn’t have the income that the third audience has but is still a very useful audience to reach because they will be judging and sharing the content. They value education and innovation. These people could also be potential future speakers.

Action Plan

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Action Plan 〰️

Social Media

Create evergreen content of successful past events to reinforce a professional image of TEDxCambridge to the public online. Utilize social media strategies to push content onto audience member's pages. Research other TEDx organizations and develop a vision based on what’s working/what’s not. Create a science/business-oriented online image. 

Post reels of previous speakers and promote the information gained through TEDxCambridge talks. These can be found by looking at the most watched segments of the videos posted on the YouTube channel.

TEDx Takeaways: Showcase the success of past speakers as a “what are they up too now?”

Create a partner benefits package that helps sell the experience to potential partners. 

  • Networking opportunities within the community

  • Reward high performers in your organization

  • HR retention tool

  • Catered food

  • Interact with other prominent business leaders

Use LinkedIn advertising to push events out to already established following to further promote event. Interact with partners/past speakers by liking, commenting, and reposting. Set the expectation that TEDxCambridge is an active participant in the community. When applicable, post informative graphics about upcoming events

Although this isn’t the primary concern, being active on TikTok is a sure way to create brand awareness, and reach new audiences with existing content. Using Capcut - the clients can continue to use this platform by editing down footage and adding captions with ease.

Brand Image & Partnerships

Research philanthropic opportunities connected to organizations associated with past speakers. Potential ticket giveaway with these organizations - donations over a certain amount get free tickets or the chance to win tickets through a raffle where you donate for a chance to win. This could be for research opportunities. This would help reinforce brand awareness while promoting future events.