My Role

Marketing and Events Representative

As a Warner Music U Marketing & Events Representative, I played a key role in promoting Warner Music artists across the Boston market, working with various schools and artists to create “hype” for WMG releases. I got the opportunity to work with all types of music lovers, from exclusive communities at Harvard such as The Signet Society, to leading large-scale activations with Boston University’s Music Business Club and Songwriters Club.

My responsibilities spanned A&R scouting, where I identified emerging talent and provided insights on rising trends, to executing innovative marketing campaigns tailored to college audiences. I created UGC content to drive engagement, leveraging trending formats to amplify artist reach across social media. I was a top performer during my internship, demonstrating organic social media growth by 8k on TikTok with no help from ad spend. I did this by learning about trends, utilizing TikTok creator search insights, and by testing various videos to optimize performance.

I also got to play a unique role in the research behind Gen-Z vinyl consumption trends, partnering with The Vinyl Alliance and being a guest on their podcast. Through a mix of digital and in-person initiatives, I built relationships with student influencers, organized listening events, and developed strategic partnerships to enhance artist visibility. This role allowed me to blend creativity with data-driven strategy, ensuring Warner artists resonated authentically with the Gen Z audience.